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Online Bingo Meets TV

04:33, 2010-Jan-5 .. 0 comments .. Link
There are lots of online bingo sites spawning out there that give amazingly huge prizes and a lot of room for people who are in it for the fun of the game and meeting new people. These are open to everyone who has internet access. There are many rooms for different games and different guaranteed jackpot prizes. I came across one that offers the possibility of winning a million. That’s a really huge prize comparable to winning the jackpot in a casino except you’re in the comforts of your home or somewhere else playing safely with other players online.

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A lot of these bingo sites are aiming for the TV to build their brands. The growth has been rapid for these sites, some growing exponentially as soon as two years in the business. There hasn’t been a lot of presence of these brands on the street hence the media exposure these brands are getting on TV. The TV campaigns have proven effective for a company called Cashcade Ltd when it launched Foxy Bingo in 2005. Now most everyone who has seen their ad on TV remembers online bingo as Foxy.

http://www.onlinebingosleuth.co.uk/wp-content/uploads/cache/3_thumbzoom7.jpg

Of course when you are advertising with a wholesome character as a fox, you get challenged by critics for the character’s appeal to the children. That’s pretty much what happened to Camel ads in the U.S.A. when a cartoon camel was all over the billboards and every other ad promoting a cigarette brand. Cashcade did deal with these critics by saying that the ad with the fox in it did not contain anything morally, socially or psychologically harmful to children. The song choice in the ad was “We Are Family” which was a hit in the seventies. The ad was clearly targeting mature audiences in their thirties who are familiar with the song and can relate to it. The Advertising Standards Authority has expressed that there are no warranted actions against the ad or the company to date.

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Since the introduction of online bingo in TV ads, searches for the keyword “bingo” are doubling. TV campaigns and brand building really do work together. Thanks to the spreading awareness of such game sites online, other online bingo sites are benefitting from the growing interest of the public in participating in such games. It’s a positive experience for anyone who wishes to play for fun and possibly meet new people that they might like. It is actually conducive to more social interactions online.
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